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Privacy policy

Last updated: August 24, 2026

This Privacy Notice for Dayly, operated by [COMPANY LEGAL NAME] ("we," "us," or "our") describes how and why we might access, collect, store, use, and/or share ("process") your personal information when you use our Services, including when you:

  • Visit our website at https://www.dayly.ai or any website of ours that links to this Privacy Notice
  • Download and use our mobile application (Dayly), available for iOS and Android
  • Engage with us in other related ways, including support, feedback, or events.

Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have questions or concerns, contact us at [email protected].

SUMMARY OF KEY POINTS

  • What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us and the Services, the choices you make, and the products and features you use. See "WHAT INFORMATION DO WE COLLECT?"
  • Do we process any sensitive personal information? We minimize sensitive data. You may choose to store relationship details such as birthdays and anniversaries; we do not intentionally collect race, religion, sexual orientation, or other category-based sensitive information.
  • Do we collect any information from third parties? If you sign in with Google or Apple, we receive limited profile information (e.g. name, email) from that provider in order to create your account. We otherwise do not buy personal data from third parties.
  • How do we process your information? We process information to provide, improve, and administer our Services, communicate with you, ensure security and prevent fraud, and comply with law. We process only when we have a valid legal basis (consent, contract, legitimate interest, or legal obligation).
  • In what situations and with which parties do we share personal information? We share information with service providers necessary to operate the Services (e.g. hosting, push notifications, AI assistance) as described in "WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?"
  • How do we keep your information safe? We use technical and organizational measures to protect your information. No electronic transmission or storage can be guaranteed 100% secure.
  • What are your rights? Depending on where you live, you may have rights to access, correct, delete, or restrict processing of your personal information. See "WHAT ARE YOUR PRIVACY RIGHTS?"
  • How do you exercise your rights? Email [email protected] or use the in-app account and data options described in this notice.

1. WHAT INFORMATION DO WE COLLECT?

Personal information you disclose to us

In Short: We collect personal information that you provide to us.

We collect personal information you voluntarily provide when you register, use the Services, request support, or otherwise contact us. This may include:

  • Names (your name and the names of people you track)
  • Email addresses
  • Usernames
  • Passwords (stored as salted hashes by our authentication provider)
  • Contact preferences
  • Phone numbers (yours, and optionally contact details of people you track)
  • Mailing / billing addresses if you purchase Services
  • Contact / authentication data
  • Relationship data you enter, such as birthdays, anniversaries, important dates, contact details, gift ideas, and relationship notes
  • Wellness data you choose to record, such as mood check-in responses
  • Content you provide to our AI assistant, such as chat messages and prompts

Sensitive information. We do not intentionally collect special-category data such as race, religion, political opinion, or health data. Wellness and relationship details you enter are voluntary.

Social login data. We offer sign-in with Google and Apple. If you choose this, we receive limited profile information (typically name and email address) from that provider. See "HOW DO WE HANDLE YOUR SOCIAL LOGINS?"

Application data. When you use our app, we may collect the following, always subject to your device permissions:

  • Contacts. With your permission, we may access your device contact list so you can import a person's name, phone number, email, avatar, birthday, and anniversary. Imported data is stored in your account and can be removed at any time.
  • Push notifications. We may request permission to send push notifications for reminders, occasions, and account activity. You can turn these off in your device settings or in-app under Settings.
  • Photos / media. If you choose to attach photos to a person or occasion, we may access your photo library.
  • Device data. We may automatically collect device information such as device ID, model, manufacturer, operating system and version, app version, and Internet Protocol (IP) address for security, analytics, and troubleshooting.
  • Usage and log data. We automatically record log and usage data, including date/time stamps, in-app actions, features used, and error reports (crash dumps).

This information is primarily needed to maintain security and operation, for troubleshooting, and for internal analytics and reporting.

Information automatically collected

In Short: When you visit our website, we may automatically collect information such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, and usage information, primarily for security, analytics, and operations. We may use cookies and similar technologies as described in our Cookie Notice.

Google API

If you link your Google Calendar to Dayly, our use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.

2. HOW DO WE PROCESS YOUR INFORMATION?

In Short: We process your information to provide, improve, and administer our Services, communicate with you, ensure security and prevent fraud, and comply with law.

We process your personal information for reasons including:

  • Account creation and authentication. To create and log in to your account and keep it in working order.
  • Delivering services. To provide features you request, including people tracking, occasions, reminders, gifting guidance, and wellness tools.
  • AI assistance. To power our AI assistant (which helps with gift suggestions, occasion planning, and content) using a third-party AI provider.
  • Support. To respond to inquiries and solve issues.
  • Administrative communication. To send product and service updates, changes to policies, and similar info.
  • Security and fraud prevention. To protect accounts and the Services.
  • Marketing and promotional communications. Only in accordance with your preferences; you can opt out at any time.
  • Evaluating and improving. To identify usage trends, measure effectiveness, and improve our products.
  • Complying with legal obligations. To respond to legal requests and defend our legal rights.

3. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR INFORMATION?

In Short: We only process your personal information when we have a valid legal reason, such as consent, contract, legal obligation, or legitimate interest.

If you are located in Canada or the European Economic Area, this section applies to you. We rely on consent where you have given it (which you may withdraw at any time), on the performance of the contract with you to provide our Services, on compliance with legal obligations, and on our legitimate interests (such as security, fraud prevention, and improving our Services). In exceptional cases permitted by law, we may process information without consent (for example, for investigations, fraud detection, or legal compliance).

4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?

In Short: We share information only as needed to operate and improve the Services and as required by law.

We may share your personal information with:

  • Service providers that help us operate, under written contracts, including:
    • Hosting and database providers (e.g. Supabase / Postgres) that store your account and data securely
    • Authentication providers (e.g. Apple, Google) for social sign-in
    • Push notification providers for reminders and alerts
    • AI service providers (e.g. Google Gemini) that process content you submit to the AI assistant
    • Cloud providers hosting our website and analytics
  • Business transfers. In connection with a merger, sale of assets, financing, or acquisition, we may transfer your information, subject to confidentiality.
  • Legal compliance. When required to respond to a subpoena, court order, or legal request, or to exercise, establish, or defend our legal rights.
  • Other users. Where you choose to interact with public areas of the Services, such shared content may be visible to others. We do not sell your personal information.

5. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

In Short: We may use cookies and similar tracking technologies on our website for security, analytics, and preferences.

Our mobile app does not rely on cookies. Our website may use cookies and similar technologies (such as local storage and analytics) to maintain site security, remember preferences, and understand usage. See our Cookie Notice for details and how to control them.

6. DO WE OFFER ARTIFICIAL INTELLIGENCE-BASED PRODUCTS?

In Short: We offer features powered by artificial intelligence.

We provide an AI assistant within our Services, powered by a third-party AI service provider (Google Gemini). When you use these features, the content you submit (for example, prompts, notes, and context you choose to include) is shared with the AI provider to generate the response. We process this data in line with this Privacy Notice and our agreements with the provider. You should not input sensitive information you are not comfortable sharing.

7. HOW DO WE HANDLE YOUR SOCIAL LOGINS?

In Short: If you choose to register or log in with Google or Apple, we receive certain limited profile information from that provider.

If you register or log in using Google or Apple, we receive limited profile information from the provider, which typically includes your name and email address. We use this information only for the purposes described in this notice. We do not control how the third-party provider uses your data; please review their privacy policies. We do not access your contacts, friends lists, or other data from those providers unless you grant permission.

8. HOW LONG DO WE KEEP YOUR INFORMATION?

In Short: We keep your information only as long as necessary to fulfill the purposes described here.

We retain personal information for as long as needed to provide the Services, unless a longer retention period is required or permitted by law (such as tax, accounting, or legal requirements). When you delete your account, we delete or anonymize your personal information from active databases. Backup archives may retain information for a limited time and are isolated from further processing until deletion is possible.

9. HOW DO WE KEEP YOUR INFORMATION SAFE?

In Short: We use appropriate technical and organizational security measures.

We implement reasonable security measures designed to protect your personal information, including secure storage, authentication, and encryption in transit. Passwords are stored as hashed values. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security. Transmission of information to and from our Services is at your own risk.

10. DO WE COLLECT INFORMATION FROM MINORS?

In Short: We do not knowingly collect data from or market to children under 18, or the age of majority in your jurisdiction.

We do not knowingly collect, solicit data from, or market to anyone under 18 (or the equivalent age set by law in your jurisdiction), nor do we knowingly sell such information. By using the Services you confirm you are at least 18 (or the equivalent age) or are a parent or guardian consenting to a minor dependent's use. If we learn we have collected data from a minor, we will deactivate the account and promptly delete the data. To report such data, contact us at [email protected].

11. WHAT ARE YOUR PRIVACY RIGHTS?

In Short: Depending on where you live, you may have rights to access, correct, delete, restrict, and port your personal information.

You may review, change, or delete your information at any time from within the app. Your rights, where applicable, include the right to:

  • Request access to and a copy of your personal information
  • Request correction of inaccuracies
  • Request deletion (erasure)
  • Restrict or object to processing
  • Data portability
  • Withdraw consent at any time (without affecting the lawfulness of processing before withdrawal)

No mobile information sharing. We do not share mobile contact or text-messaging opt-in data with third parties for marketing purposes. Text messaging originator opt-in data and consent are never shared with third parties.

Opting out of marketing. You can opt out of marketing communications at any time by following the unsubscribe link in our emails or contacting us at [email protected]. Transactional and service messages are unaffected.

Account deletion. You can delete your account in-app under Settings. On request, we deactivate and delete your account and information from active databases. We may retain limited information to prevent fraud, troubleshoot, comply with legal requirements, or enforce our terms.

Exercise your rights. Email [email protected]. We will act on verified requests in accordance with applicable law.

12. CONTROLS FOR DO-NOT-TRACK FEATURES

Some mobile operating systems and browsers include a Do-Not-Track (DNT) feature. There is currently no uniform standard for recognizing and implementing DNT signals, and we do not currently respond to DNT signals or similar mechanisms. If a standard is adopted in the future, we will update this notice.

13. DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?

In Short: If you are a resident of Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, or Virginia, you have certain rights over your personal information.

Categories we may collect. Depending on how you use the Services, we may collect identifiers (name, email, username); contact and account data; commercial records (purchases); internet/network activity (usage on our site); geolocation (general, if enabled); inferences drawn to personalize features; and information derived from the features above. We do not sell personal information.

Disclosures. We do not sell, and have not sold, personal information in the preceding 12 months. We disclose personal information to service providers for the business purposes described in "WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?"

Your rights. Where applicable, you may have the right to know, access, correct, delete, obtain a copy, opt out of processing for targeted advertising, sale, or profiling, limit use of sensitive data, and non-discrimination for exercising your rights.

How to exercise. Email [email protected]. We may need to verify your identity before processing a request. You may designate an authorized agent; we may require proof of authorization.

Appeals. If we decline a request, you may appeal by emailing us at [email protected]. If your appeal is denied, you may complain to your state attorney general (or, in California, the California Privacy Protection Agency).

14. DO WE MAKE UPDATES TO THIS NOTICE?

In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.

We may update this Privacy Notice from time to time. The latest version will include an updated "Last updated" date at the top. Material changes will be communicated by posting a notice in the app or directly notifying you. Please review this notice periodically.

15. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

If you have questions or comments about this notice, contact us:

16. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

You can review and change most of your information in-app under Settings. To delete your account and data, use the account deletion option in Settings or email [email protected]. Depending on where you live, you may also have the right to request access to, correction of, or restriction of your personal information, and to withdraw consent. We will act on verified requests in accordance with applicable law.